In Monroe's Motivated Sequence, the need step lets you go beyond the proposed solution to show your audience all of the positive outcomes of adopting your proposal.

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In Monroe's Motivated Sequence, the need step is designed to illustrate the problem or need that exists, not to discuss the positive outcomes of adopting the proposal. The positive outcomes are typically addressed in the satisfaction step, where the solution is presented.

In Monroe's Motivated Sequence, the Need Step Lets You Go