According to Marshall McLuhan's (1964) classical medium theory, media ______.
A) is only newspaper or television
B) does not impact individuals but does impact society
C) does not impact individuals or society
D) is the symbolic environment of any communicative act

Question

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Marshall McLuhan's classical medium theory posits that the medium through which we communicate (not just the content of the communication) significantly influences and shapes the process of human communication and society. He famously stated, "the medium is the message," suggesting that the characteristics of the medium itself, rather than the specific content it carries, are what impact individuals and society. This makes media the symbolic environment of any communicative act.

According to Marshall McLuhan's (1964) Classical Medium Theory, Media ______