Bradley is a media consultant for a statewide political campaign. His primary strategy is customizing messages for different segments of the population based on demographics and other relevant characteristics. Beyond that, he designs messages that he believes his target audience will be likely to share with those who are harder to reach. Which quality of new media does this best exemplify?

Question

Quizplus · Accepted Answer

Bradley's strategy of customizing messages for different segments of the population based on demographics and other relevant characteristics exemplifies the individualized quality of new media. This approach allows for personalized communication tailored to the interests and characteristics of specific audience segments.

Bradley Is a Media Consultant for a Statewide Political Campaign