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Which of the Following Statements Is FALSE Concerning Positioning

Question 17

Multiple Choice

Which of the following statements is FALSE concerning positioning?


A) it is used to achieve a sustainable competitive advantage over competitors
B) it is a communications strategy
C) it is how the consumer perceives the product or service in a given market
D) the steps needed to develop a positioning strategy are product differentiation, prioritizing and selecting the competitive advantage, and communicating and delivering the position

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