Which of the following statements is FALSE concerning positioning?
A) it is used to achieve a sustainable competitive advantage over competitors
B) it is a communications strategy
C) it is how the consumer perceives the product or service in a given market
D) the steps needed to develop a positioning strategy are product differentiation, prioritizing and selecting the competitive advantage, and communicating and delivering the position
Correct Answer:
Verified
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Q11: Which of the following is/are TRUE concerning
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Q13: Andermatt is using which of the following
Q14: When discussing qualitative and quantitative forecasting techniques:
A)
Q15: Which of the following statement(s) is/are FALSE
Q16: According to the text, which area of
Q18: The final step in the planning process
Q19: One of the main priorities for the
Q20: What is the mayor doing to attract
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