Participants in an experiment, asked to select which colour of packaging of condoms suggested that the contents were 'durable' rather than 'refined', tended to choose:

Name: Participants in an experiment, asked to select which colour of packaging of condoms suggested that the contents were 'durable' rather than 'refined', tended to choose:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Red is often associated with strength and durability, which may lead participants to associate it with the durability of the product inside the packaging.

Participants in an Experiment, Asked to Select Which Colour of Packaging