A study on customer retention in the hospitality industry, found retention to be significantly associated with geographic location of the customer. This association was shown to be empirical by the study. Hence, the relationship between location and retention was causal in nature.

Question

Quizplus · Accepted Answer

The study showing an association between geographic location and customer retention indicates a correlation, but correlation does not imply causation without further evidence specifically demonstrating a cause-and-effect relationship.

A Study on Customer Retention in the Hospitality Industry, Found