A potential customer targeted by a marketing campaign of a furniture company did not fall within the demographic characteristics required by the campaign. Which of the following would correctly describe this case?
A) a false negative
B) a true positive
C) a false positive
D) a true negative

Question

Quizplus · Accepted Answer

A false positive occurs when an outcome is incorrectly predicted as positive. In this case, the marketing campaign incorrectly targeted someone outside its intended demographic, making it a false positive.

A Potential Customer Targeted by a Marketing Campaign of a Furniture