Operations should always seek to price their menu items at, or below, the prices charged by their competitors.

Name: Operations should always seek to price their menu items at, or below, the prices charged by their competitors.
Brand: Quizplus
Rating: 4.8 (64 reviews)

Question

Quizplus · Accepted Answer

Pricing strategy should consider factors such as cost, perceived value, target market, and brand positioning, not just competitor prices. Charging higher prices may be viable if the operation offers unique value or quality that justifies the premium.

Operations Should Always Seek to Price Their Menu Items At