Whose work stressed the importance of product and market selection in strategy?

Question

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Ohmae (1982) emphasized the strategic triangle of company, customer, and competition, highlighting the importance of focusing on these elements for strategic success. Kim and Mauborgne (2004 and 2005) introduced the concept of blue ocean strategy, which emphasizes creating new markets (product and market selection) rather than competing in existing ones, thus stressing the importance of product and market selection in strategy.

Whose Work Stressed the Importance of Product and Market Selection