It is generally recognised that one of the best ways to get an advertising message across is through word of mouth, i.e. getting people to pass on the message to friends and family. Why is this such a successful way to get messages heard?
A) It's free as there is no need to do any advertising
B) The message reaches lots of people fast and is more likely to be believed
C) The message isn't wasted on people who wouldn't buy your products anyway
D) The message keeps being passed on forever and so more people hear it
E) The message can be more complicated as you have experts to explain it
Correct Answer:
Verified
Q1: Why is marketing important in a demand
Q2: It is often said that marketing is
Q4: Many consumers now ask other consumers for
Q5: How is a 'supply led' market characterised?
A)
Q6: What is 'marketing communications' an alternative term
Q7: What is the point where the supply
Q8: What is the term for a market
Q9: What are brand ambassadors?
A) Salespeople who work
Q10: In a competitive market it is important
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