Sue wanted to research parental attitudes to toy advertising so she invited six mothers to get together, watch some carefully selected adverts and then discuss them. She asked them some questions but mainly just encouraged them to talk. Which research technique was she using?

Question

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Sue was using a focus group technique, which involves gathering a small group of people to discuss a topic, in this case, parental attitudes to toy advertising, with the discussion being guided by a moderator.

Sue Wanted to Research Parental Attitudes to Toy Advertising So