Visto is a much loved British drink, widely available in the UK but nowhere else. Lately sales have been falling and the big supermarkets have cut back on their orders. Which of the following is most likely to be a successful extension strategy for this well-established drink?

Question

Quizplus · Accepted Answer

Exporting it to other countries can open up new markets and increase sales, especially since it is not available outside the UK, thus tapping into unmet demand.

Visto Is a Much Loved British Drink, Widely Available in the UK