The market for organic fruit is booming as more and more people try to follow a healthier lifestyle. The Green Apple Company is the UK market leader and able to command high prices for its excellent products, especially locally grown strawberries. Where are the strawberries most likely to be placed on the Boston Consulting Group (BCG) matrix?

Question

Quizplus · Accepted Answer

The strawberries are likely placed as a "Star" on the BCG matrix because they are described as excellent products from the market leader in a booming market, indicating high market growth and high market share.

The Market for Organic Fruit Is Booming as More and More