Marie is a software developer who works freelance. She wants her customers to really value her work and so she consistently sets her prices higher than the competition. Sometimes she loses work because of this, but often she wins the contract. What kind of pricing is she using?

Question

Quizplus · Accepted Answer

Marie is using Prestige pricing, which involves setting higher prices to give the appearance of a high-value, premium product. This strategy can attract customers who associate higher prices with higher quality, even if it means losing some customers who are looking for lower prices.

Marie Is a Software Developer Who Works Freelance