Matt has some great Christmas gifts for sale but not enough people come into his shop and see them. They tend to shop at bigger retailers instead. He can't afford media advertising and so he decides to offer Christmas crackers for one penny each (well below what they cost him) to draw customers in. He puts a notice in the window advertising this bargain. What tactic is he using here?
A) Predatory pricing
B) Psychological pricing
C) Retail pricing
D) Discounts
E) A loss leader
Correct Answer:
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