Little Piggy is a brand of upmarket sausages sold through independent groceries and butchers. The marketing team want to build on the brand's success by broadening their product portfolio. They plan to start with Little Piggy pies. What kind of branding strategy is this?

Question

Quizplus · Accepted Answer

Brand extension is when a company uses an existing brand name to launch a product in a different category, which is what Little Piggy is doing by expanding from sausages to pies.

Little Piggy Is a Brand of Upmarket Sausages Sold Through