Maria is the Marketing Manager for Wholefoods Ltd. She is working on the firm's marketing plan. Her forecasts show that, if they carry on as they have been doing, they are likely to miss their sales revenue targets by £500,000. She needs some new ideas. What kind of analysis has Maria undertaken?
A) PRESTCOM analysis
B) SWOT analysis
C) Strategic gap analysis
D) Ansoff's matrix
E) Ratio analysis
Correct Answer:
Verified
Q1: SWOT is one of the most commonly
Q3: Apart from business growth, there are a
Q4: What is the first stage of the
Q5: What are marketing metrics?
A) Ways to measure
Q6: Robert has recently been appointed Marketing Manager
Q7: Porter's five forces is an industry analysis
Q8: According to Ansoff's matrix, a company that
Q9: Which of the following is a well-used
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