Mediatization theory, a dominant theory for cultural studies researchers in Europe, shares many ideas with American mass communication theories, but unlike its U.S. counterparts it_____.

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Mediatization theory is considered a grand theory because it attempts to provide a comprehensive framework for understanding the long-term and large-scale impact of media on society and culture, unlike many American mass communication theories which are often more specific and limited in scope.

Mediatization Theory, a Dominant Theory for Cultural Studies Researchers in Europe