According to commodification of culture theorists, advertising packages promotional messages so they will be attended to and acted on by people who, as a result of that packaging, can make reasonably well-informed consumer decisions.

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Commodification of culture theorists argue that advertising and media transform culture into commodities, leading to a superficial understanding of cultural symbols and often promoting consumerism over well-informed decision-making.

According to Commodification of Culture Theorists, Advertising Packages Promotional Messages