Advertising strategies that encourage people to attach certain symbolic meanings to products and to experience them as real attributes of those products are making an effort to _______.
A) engage in negative advertising
B) inform consumers about the merits of products
C) position a product
D) promote an ideal image

Question

Quizplus · Accepted Answer

Positioning a product involves creating a specific image or identity for a product in the minds of consumers, often by associating symbolic meanings with it.

Advertising Strategies That Encourage People to Attach Certain Symbolic Meanings