Horace Newcomb argues that ________.
A) media have significant power over individuals' construction of their realities
B) audience members' interpretations of media content are quite diverse
C) media texts tend to be read as their creators intended
D) media are really unimportant because they are just pop culture
Correct Answer:
Verified
Q7: Stuart Hall sees media as _ where
Q8: The Frankfurt School was known for its
Q9: Stuart Hall views mass media in Western,
Q10: Culture is _.
A) what television says it
Q11: Culture imposed from above or outside that
Q13: Highly ambitious, macroscopic, speculative theories that attempt
Q14: Harold Innis argued that as communication media
Q15: As mass communication theory embraced the critical
Q16: With the coming of mass media, many
Q17: Microscopic interpretive theories focus on how media
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