Political economy theory is macroscopic theory, interested in how the social order, as a whole, is affected by mass communication.
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Q15: As mass communication theory embraced the critical
Q16: With the coming of mass media, many
Q17: Microscopic interpretive theories focus on how media
Q18: Political economy theory places priority on understanding
Q19: Cultural studies theories are more concerned with
Q21: Some cultural studies and political economy theories
Q22: Marxism sees elite power residing it control
Q23: Given their Neo-Marxist orientation, Frankfurt School scholars
Q24: Political economy theorists study elite control of
Q25: Critical scholar Sut Jhally argues that the
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