Lazarsfeld's research on the two-step flow of media influence demonstrated that opinion leaders existed at all levels of society and the flow of their influence tended to be __________.

Question

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Lazarsfeld's two-step flow theory suggests that media influence is mediated by opinion leaders who are part of the same social groups as those they influence, making the flow of influence horizontal rather than vertical.

Lazarsfeld's Research on the Two-Step Flow of Media Influence Demonstrated