The media-effects trend, an approach to media theory and research that came to dominate how many U.S. researchers studied and thought about media in the last half of the 20^th century, viewed media as a powerful social and cultural force.

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The Answer of The media-effects trend, an approach to media theory and research that came to dominate how many U.S. researchers studied and thought about media in the last half of the 20^th century, viewed media as a powerful social and cultural force.

The Media-Effects Trend, an Approach to Media Theory and Research