The model of marketing decision-making is the best known, stressing the importance of considering what is the right thing to do (deontological norms) and what are the right intended outcomes for us to follow (teleological norms).

Question

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The model of marketing decision-making indeed emphasizes the importance of considering deontological norms (focused on the inherent rightness or wrongness of actions) and teleological norms (focused on the consequences or outcomes of actions) to determine the most ethical course of action.

The Model of Marketing Decision-Making Is the Best Known, Stressing