Which of the following is the key difference in how marketing is used in the not-for-profit and for-profit environments?
A) The mission statement usually revolves around being the best in a particular sector and consequently achieving high levels of profit.
B) There is typically a strong unique selling proposition in products.
C) A campaign is developed to drive behaviour in all targets rather than a specific audience.
D) The price has been specified by organizations.
Correct Answer:
Verified
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