_________________is an increasingly attractive proposition for organizations. Several reports have found that a large proportion of consumers (more than 85 per cent) agree that when price and quality are equal, they are more likely to buy an offering associated with a 'cause' or good deed.

Question

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Cause marketing is the strategy where businesses align themselves with social issues or causes to earn consumer goodwill, which in turn can lead to increased sales and brand loyalty. This is why it is becoming an increasingly attractive proposition for organizations, as consumers prefer to support businesses that contribute to societal good when price and quality are equal.

_________________Is an Increasingly Attractive Proposition for Organizations