Propaganda Therefore Plays an Important Role in the Terrorist Recruitment

Propaganda therefore plays an important role in the terrorist recruitment and marketing process. For Daesh, this narrow appeal resonated particularly, but not exclusively, with a small disaffected segment of the Western European Muslim population, who made the journey across to the Middle East. This group made up a sixth of Daesh's 30,000 foreign fighters after they declared a Caliphate in Iraq/Syria in 2014, demonstrating the effectiveness of their marketing appeal, before they were summarily defeated by Western governments in December 2018 and their leader, Al Baghdadi, was killed by US forces in October 2019.