In the not-for-profit environment, it is often important to drive behaviour in all targets rather than a specific segment, as in commercial markets. Which key aspect of differences is this referred to?

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Segmentation refers to the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. In a not-for-profit context, the focus is often on driving behavior across all targets rather than focusing on specific segments, highlighting a key difference from commercial markets where segmentation is commonly used to tailor specific products, services, or messages to meet the needs of different segments.

In the Not-For-Profit Environment, It Is Often Important to Drive