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Marketing That Moves Away from a Transaction-Based Effort to a Conversation

Question 2

Multiple Choice

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: ___________


A) Interactive marketing.
B) Digital marketing.
C) Electronic marketing.
D) Direct marketing.

Correct Answer:

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