Given the Prominence of Social Media Today It Hard to Imagine

Given the prominence of social media today it hard to imagine that Facebook was founded only 15 years ago (2006), that Instagram was launched in 2010, Snapchat in 2011, and Tinder in 2012. In 2020, the social network penetration world-wide was 48%, meaning that almost half of the world's populations are regular users of one or more social media platform, and in Europe the penetration is 79% (Statista 2021a). New social media platforms are continuously introduced such as TikTok in 2017 and Clubhouse in 2020 and this development is likely to continue.