Car manufacturer Kia developed a co-creation competition to underpin a global brand campaign - the "Power to Surprise". Over 250 submissions were made from people around the world with the best entries hosted on Kia's HYPERLINK "http://www.facebook.com/Kiamotorsworldwide/app_420566571325298" "_blank" global Facebook page. People were encouraged to share them with friends and to vote on their favourite submission.This is a good example of:

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Car manufacturer Kia developed a co-creation competition to underpin a global brand campaign - the "Power to Surprise". Over 250 submissions were made from people around the world with the best entries hosted on Kia's HYPERLINK "http://www.facebook.com/Kiamotorsworldwide/app_420566571325298" 	 "_blank" global Facebook page. People were encouraged to share them with friends and to vote on their favourite submission.This is a good example of:

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The Answer of Car manufacturer Kia developed a co-creation competition to underpin a global brand campaign - the "Power to Surprise". Over 250 submissions were made from people around the world with the best entries hosted on Kia's HYPERLINK "http://www.facebook.com/Kiamotorsworldwide/app_420566571325298" 	 "_blank" global Facebook page. People were encouraged to share them with friends and to vote on their favourite submission.This is a good example of:

Car Manufacturer Kia Developed a Co-Creation Competition to Underpin a Global