Drug manufacturers such as GlaxoSmithKline and Pfizer often launch new drugs by enlisting the support of eminent professors, consultants, or doctors who are recognized by others in the profession as experts. This is an example of:
A) opinion formers.
B) opinion leaders.
C) opinion followers.
D) opinion seekers.
Correct Answer:
Verified
Q16: Effective communication is more likely when there
Q17: Organizations that practice marketing communications in international
Q18: Interrelated is one of the cultural characteristics
Q19: Opinion leaders are people who are more
Q20: Word of mouth is a form of
Q22: This behavioural change may be about getting
Q23: Communications can be used to differentiate brands
Q24: Marketing communications was originally called _, one
Q25: Marketing communications are used to achieve one
Q26: Which of the following is Not one
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents