This behavioural change may be about getting people to buy the brand, but it may often be about motivating them to visit a website, call for a brochure, fill in an application form, or simply visit a shop and sample the brand free of cost and other risk. This behavioural change is also referred to as:

Question

Quizplus · Accepted Answer

A call to action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale. It directly asks or encourages consumers to take some form of action, such as visiting a website, calling for a brochure, or visiting a shop, as mentioned in the scenario.

This Behavioural Change May Be About Getting People to Buy