Prices are based on customer location (e.g. pharmaceutical companies sell their prescription drugs at different prices in different countries). This pricing approach for business-to-business is known as:_______________
A) value-in-use pricing
B) geographical pricing
C) negotiated pricing
D) discount pricing

Question

Quizplus · Accepted Answer

Geographical pricing involves setting different prices for the same product in different geographical locations, often to reflect variations in market conditions, costs, or consumer purchasing power. This approach is common in industries like pharmaceuticals, where companies may price their products differently across countries.

Prices Are Based on Customer Location (E