Exclusive distribution involves placing an offering in as many outlets or locations as possible. It is used most commonly for offerings that consumers are unlikely to search for and which they purchase on the basis of convenience or impulse, such as magazines, soft drinks, or confectionery.
Correct Answer:
Verified
Q8: Electronic kiosk is one form of:_
A) non-store
Q9: _ offer value through services associated with
Q10: Specialization allows intermediaries provide several utility-based benefits.
Q11: Agents or brokers act as a principal
Q12: Channel conflict occurs when one channel member
Q14: Department stores are large-scale retailing institutions that
Q15: Disintermediation concerns a reduction in the number
Q16: Direct selling is the type of retailing
Q17: Grey marketing is the authorized sale of
Q18: Marketing channels enable different types of uncertainty
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