When managing distribution channels, we need to consider a variety of factors to ensure that the channel suits the organization's objectives. Three broad elements need to be considered:

Question

Quizplus · Accepted Answer

Economics, coverage, and control are the three broad elements that need to be considered when managing distribution channels. Economics involves understanding the cost implications of different distribution channels, coverage relates to the market reach and accessibility of the product, and control refers to the degree of influence or authority the company wishes to maintain over the distribution process.

When Managing Distribution Channels, We Need to Consider a Variety