During the __________ stage of the adoption process, the innovation is tried for the first time. Sales promotions are often used as samples to allow individuals to test the product without any undue risk. Individuals accept or reject an innovation on the basis of their experience of the trial.

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During the implementation stage, individuals or organizations actually try out the innovation for the first time. This stage is crucial for the adoption process as it allows the potential adopters to experience the product or innovation firsthand, which can significantly influence their decision to fully adopt it. Sales promotions and samples are common strategies used in this stage to encourage trials without significant risk.

During the __________ Stage of the Adoption Process, the Innovation