A concentrated marketing strategy (or niche marketing strategy) is used where there are only a few market segments.
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Q11: Standard Industrial Classification (SIC) codes are used
Q12: The method by which whole markets are
Q13: To segment consumer markets, markets can be
Q14: The benefits sought approach is based on
Q15: Organizational characteristics, such as organizational size and
Q17: Perceptual mapping data reveal strengths and weaknesses
Q18: Mainstream brands tend to spring to mind
Q19: This is the division of a market
Q20: The _ is customer-oriented, seeking to determine
Q21: Understanding the complexity associated with the different
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