The information obtained through marketing research, competitive intelligence, and internal sources are typically integrated into a ___________.
A) marketing information system (MIS) .
B) key performance indicator (KPI) .
C) enterprise resource planning system (ERP) .
D) net promoter score
Correct Answer:
Verified
Q1: A formal document prepared by an agency,
Q2: The first, and probably the most crucial,
Q3: _ exists when interpretation of behaviour, or
Q5: In _, concepts of validity and reliability
Q6: This is a type of quantitative research
Q7: Where criteria such as gender, ethnicity, or
Q8: Continuous industry trend information obtained from industry
Q9: This is knowledge about customers gained by
Q10: Types of non-random samples include:
A) convenience and
Q11: Contemporary marketing research is very much affected
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