Research dealing with personal data in European countries is also subject to the EU General Data Protection Regulation (GDPR). Under the GDPR, 'personal data' is defined as information relating to an identified or identifiable natural person. The aim of the GDPR is to protect consumers from breaches of their privacy by giving them control over their personal data. An essential principle under the GDPR is 'data protection by design and by default' (European Commission, 2015)
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