This strategy involves the production of goods and services for a broad market segment, at a cost lower than all other competitors.

Name: This strategy involves the production of goods and services for a broad market segment, at a cost lower than all other competitors.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cost leadership is a strategy that aims to achieve the lowest operational cost and offer products or services at a lower price than competitors, targeting a broad market.

This Strategy Involves the Production of Goods and Services for a Broad