This refers to promiscuous buyers, those with no one favourite brand, who demonstrate through repeat experience the value of becoming loyal. It is called:__________

Question

Quizplus · Accepted Answer

Incentivized loyalty refers to the concept where consumers become loyal to a brand due to incentives or rewards provided by the brand, rather than an inherent preference. This is applicable to "promiscuous buyers" who may not have a favorite brand but can be swayed to become loyal through repeated positive experiences often tied to rewards or incentives.

This Refers to Promiscuous Buyers, Those with No One Favourite