A consumer opinion is much less susceptible to groups and social influence than their values, as values are relatively unstable positions that people take in relation to an issue or assessment of something.

Question

Quizplus · Accepted Answer

Values are deeply ingrained and tend to be stable over time, influencing how individuals perceive and react to various situations, including consumer opinions, which are more susceptible to change through social influence and group dynamics.

A Consumer Opinion Is Much Less Susceptible to Groups and Social