By understanding who the main competitors are, it becomes possible to make judgements about the nature and intensity of the competition. This also provides a view about how a firm's ___________ should evolve.
A) environment scanning
B) vision and mission
C) marketing strategy
D) brand positioning

Question

Quizplus · Accepted Answer

Understanding competitors helps in shaping a firm's marketing strategy to effectively compete and differentiate itself in the market.

By Understanding Who the Main Competitors Are, It Becomes Possible