Consumer psychologists often choose surveys and polls over other measurement methods because

Question

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Surveys and polls are effective in gathering information about the opinions and attitudes of a large number of people, which is useful for consumer psychologists in understanding consumer behavior on a broader scale. While other measurement methods may provide more in-depth analysis of smaller groups, surveys and polls are preferred for their ability to gather data from a larger population.

Consumer Psychologists Often Choose Surveys and Polls Over Other Measurement