Rewards, convenience, and savings are the top reasons people are drawn to restaurant mobile apps. Specifically, quick-service restaurants, like Burger King, are using mobile apps to meet the growing demand for convenience from ___________ consumers, who don't want to wait in long drive-thru lines.

Question

Quizplus · Accepted Answer

Millennial and GenZ consumers are known for their high demand for convenience, including in how they order and receive food, making them the primary target for mobile apps from quick-service restaurants.

Rewards, Convenience, and Savings Are the Top Reasons People Are