Maeve studies what people say about her client's brand on social media to help her uncover broad trends and themes to inform public relations. _________ allows Maeve to track, analyze, and respond to conversations about specific topics online.

Question

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Social listening is the process of monitoring social media channels for mentions of a brand, competitors, product, and more, which allows businesses to track, analyze, and respond to conversations about them on social media.

Maeve Studies What People Say About Her Client's Brand on Social