Hank, a social media specialist, strives to have a _______ visual aesthetic across his organization's various social media platforms. He achieves this by using similar themes, colors and typography. But Hank is also cognizant of the unwritten rules of each social platform, such as sharing different images on Facebook from LinkedIn.

Question

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Hank aims for a uniform look and feel across all platforms, which is described as being consistent. This involves using similar themes, colors, and typography to maintain a recognizable and coherent visual identity.

Hank, a Social Media Specialist, Strives to Have a _______