Deidra is a media specialist for Uber and decides on an approach to her campaign that will get the attention of and engage her publics. She highlights the life of a returning veteran who has difficulty finding a job until he knocked on Uber's door. Her approach is known in PR as __________.
A) Storytelling
B) Tugging on the heartstrings
C) An end run
D) A novelty

Question

Quizplus · Accepted Answer

Deidra's approach is known as storytelling because it involves creating a narrative to engage the audience, in this case, highlighting the life of a returning veteran to connect with the public on an emotional level.

Deidra Is a Media Specialist for Uber and Decides on an Approach